top of page

輔大開放式課程  >  992顧客關係管理-李天行老師

課程名稱：顧客關係管理

 

授課教師：企業管理學系 李天行 老師

 

開課單位：日間部/企業管理學系 管理學研究所

 

授課時數：每週3小時，共18週

 

授課對象：研究所各年級學生

The objectives of this course is to give an overview about different aspects of customer relationship management (CRM) and data mining (DM) as well as the methodologies and applications of CRM and DM. The focus of this course will be application oriented and therefore how to use related techniques in handling real world problems is a must in this course. Therefore the students are required to use relevant data mining techniques in handling real world problems in their final projects.

 

/  學習目標

01

學習目標

/  課程知識架構圖

02

Presentation：40%

final project：40%

1. Data Mining: Concepts and Techniques, Han and Kamber, Morgan Kaufmann, 2000
2. Predictive Data Mining, Weiss and Indurkhya, Morgan Kaufmann, 1998
3. Data Mining Your Web Site, J. Mena, Digital Press, 1999
4. Introduction to Data Mining and Knowledge Discovery, Two Crows, 1999
5. Research paper collection, (collected by instructor) will be distributed in class

/  評量標準

03

1. Data Mining: Concepts and Techniques, Han and Kamber, Morgan Kaufmann, 2000
2. Predictive Data Mining, Weiss and Indurkhya, Morgan Kaufmann, 1998
3. Data Mining Your Web Site, J. Mena, Digital Press, 1999
4. Introduction to Data Mining and Knowledge Discovery, Two Crows, 1999
5. Research paper collection, (collected by instructor) will be distributed in class

/  參考書目

04

/  課程內容

05

製作團隊：教發中心；輔大影傳系： 蔡宜珍

 

課程                             主題                                                                      教材連結

 

  • What’s the Ideas Behind Innovation

  • Commonly Used Terminology

  • Introduction to Customer Relationship Managementand Data Mining

講義    1    2    3    /    影音    1    2    3    4    5    6    7

講義      (同上)      /    影音    1    2    3    4    5    6    7

講義      (同上)      /    影音    1    2    3    4    5    6

講義      (同上)      /    影音    1    2    3    4    5    6    7

講義      (同上)      /    影音    1    2    3    4    5    6

講義      (同上)      /    影音    1    2    3    4    5    6    7

1

2

3

4

5

6

7

  • Introduction to Business Forecasting (I)

講義    1    /    影音    1    2    3    4    5    6

  • Introduction to Business Forecasting (II)

  • Discrimination and Classification (I)

8

  • Discrimination and Classification (II)

  • Valuable Data Stored in Call Center Database

9

  • Data mining processes (I)

10

  • Data mining processes (II)

11

  • 案例演練

12

講義    1    2    /    影音    1    2    3    4    5    6    7

講義    1    2    /    影音    1    2    3    4    5    6    7    8

講義      (同上)      /    影音    1    2    3    4    5    6    7

講義    1    /    影音    1    2    3    4    5

影音    1    2    3    4    5

bottom of page